Responsibilities
- Develop and execute performance-led SEO strategy across keyword research, on-page content, technical SEO and link building.
- Use Ahrefs, Semrush, Google Search Console and related tools to identify keyword opportunities and analyze competitors.
- Work with engineering on site architecture, performance, structured data, Core Web Vitals and search-page experience.
- Build a performance-led link and digital-PR network across industry media, specialist communities, technical forums and engineering open-source communities.
- Monitor and review SEO data, using Google Analytics 4 and Google Search Console to produce monthly growth reports and continuously improve strategy.
- Plan and lead English blogs, technical guides, white papers, case studies, guest articles and landing pages for industrial buyers in Europe and North America.
- Build a content system around manufacturing knowledge and the procurement decision journey, establishing expertise and trust at critical stages.
- Work with overseas sales and marketing teams to maintain content quality and localization for European and North American markets.
- Connect content to conversion by improving search-result click-through rate, internal linking and calls to action that drive qualified traffic and orders.
Requirements
- At least three years of hands-on SEO or content-marketing experience, with credible results in European, North American or English-language markets and supporting data or a portfolio.
- Strong English and the ability to independently write and review professional content for Western industrial buyers; near-native ability is preferred.
- Proficiency with mainstream SEO tools and analytics tools including Google Analytics 4 and Google Search Console.
- Data-sensitive and logically rigorous, with the ability to find opportunities and problems and iterate quickly.
- Self-directed, creative and aware of content-brand building, with the ability to work at startup pace.
Role details are subject to final confirmation.